AN ANALYSIS OF TRANSLATION TECHNIQUES AND ACCEPTABILITY OF CULTURAL TERMS IN THE SUBTITLE OF NGERI-NGERI SEDAP ON NETFLIX

This study aims to analyze the translation techniques and acceptability quality of cultural terms contained in the original dialogue and English subtitles of Ngeri-Ngeri Sedap movie on Netflix platform. The focus of this study is on cultural terms classified by categories from Newmark’s (1988) theory, translation techniques based on Molina and Albir’s (2002) theory, and acceptability aspects from the translation quality assessment model developed by Nababan et al. (2012). This study uses a qualitative method with a descriptive approach. The acceptability assessment was conducted using Focus Group Discussion (FGD) method involving two experts and the researcher. The results show that of the 135 cultural terms analyzed, the social culture category is the most dominant with 114 data (84.44%). Followed by material culture with 20 data (14.81%), and organizational with 1 data (0.75%). A total of seven translation techniques were found, with adaptation being the most frequently used technique with 34 data (25.18%). Meanwhile, the description and literal technique is the least used with 1 data (0.74%). In terms of acceptability quality, 98 terms (72.60%) were categorized as acceptable, 11 data (8.15%) as less acceptable, and 26 data (19.25%) as not acceptable, with an average score of 2.53. This score indicates that the quality of the translation falls into acceptable category by the assessment standards used.