EXPLORING TRANSLATION TECHNIQUE AND ACCURACY OF CULTURAL ELEMENTS IN CLOSED CAPTION: A CASE STUDY OF NADIA OMARA’S YOUTUBE CHANNEL

This study aims to (1) identify and classify the types of cultural terms in the closed captions of the KHW Nusantara Playlist on Nadia Omara’s YouTube channel according to Newmark's theory (2017), (2) identify the translation techniques used in translating these cultural terms according to Molina and Albir (2002), and (3) evaluate the accuracy of these translations using Nababan's (2012) framework. The method used in this study is descriptive qualitative. The research results show that there are 111 cultural terms classified into five categories: organization culture with 65 data (58%), material culture with 29 data (27%), social culture with 14 data (12%), habits and gestures with 2 data (2%), and ecology with 1 data (1%). The study found nine translation techniques: Literal Translation, Borrowing, Establish Equivalence, Adaptation, Modulation, Generalization, Transposition, Reduction, and Linguistic Amplification. The most dominant translation technique is Literal Translation with 53 data (47%). The assessment of the translation accuracy of the cultural terms carried out according to Nababan et al. (2012) shows that the frequent use of Literal Translation often leads to low accuracy in conveying the cultural nuances and meaning. This study concludes that while machine translation provides a general understanding of the content, it struggles with the accuracy and cultural context, highlighting the need for more sophisticated translation methods to improve the quality of closed captions.