THE INFLUENCE OF CHARACTERISTICS OF BUSINESS ACTIVITIES AND GOVERNMENT POLICIES ON MSME BUSINESS SUCCESS IN BEKASI DURING THE COVID-19 PANDEMIC

Government policy is a rule or principle that hopefully better guides
decisions, resulting in positive outcomes that enhance the community or unit.
Government policiescontain the reasons things are to be done in a certain way and
why. This leads to the development of procedures and protocols to see that
policies are conducted in an appropriate manner. Procedures and protocols dictate
the "how," "where," and "when"of how policies will be executed.
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Based on the preliminary description above, in this case. The author would
liketo identify several problems. Looking for how MSMEs can survive the current
pandemic and find out what policies the government has issued to maintain
the existence of MSMEs in Bekasi during the COVID-19 pandemic. This research
is expected to be useful for MSMEs so that their business can survive during the
pandemic