VALUATION OF THE FAIR PRICE OF SHARES USING THE RELATIVE SELLING VALUE METHOD FOR INVESTMENT DECISIONS (Case Study on Food and Beverage Companies Listed on the Indonesia Stock Exchange for the 2017-2021 Period)

This study aims to determine the fair price of shares and fundamental investment decisions using the stock valuation approach which can be seen from the development of the company's financial condition from year to year. The fundamental variables used are Price Earning Ratio (PER), Price Book Value (PBV), Price Sales Ratio (PSR).The type of research used is descriptive quantitative and the sector of the company studied is the food and beverage sector which is listed on the Indonesian stock exchange, Sampling was done by purposive sampling technique.This study consisted of 8 companies as samples, namely PT Indofood CBP Sukses Makmur Tbk (ICBP), Indofood Sukses Makmur Tbk (INDF), PT Mayora Indah Tbk (MYOR), PT Industri Jamu and Pharmaceutical Sd Mncl Tbk (SIDO), Sekar Laut Tbk. (SKLT), Siantar Top Tbk (STTP), Multi Bintang Indonesia Tbk (MLBI), PT Ultrajaya Milk Industry Tbk (ULTJ). The results of this study indicate that SIDO shares are in an overvalued position so that the investment decision that can be taken is to sell the shares. Meanwhile, there are two stocks that are in the Correctlyvalued position, namely STTP and SKLT shares, so that the investment decision that can be taken is to hold the shares because it is possible to increase. Meanwhile, there are 5 stocks that are in the Undervalued position, namely ICBP shares, INDF shares, MYOR shares, MLBI shares, ULTJ shares, so the investment decision that can be made is to buy these shares. There are stocks that are highly recommended to buy because they have a margin of safety of 25%, namely ICBP stocks with a current discount of 34% and INDF with a current discount of 39%.