STRATEGI DAN HASIL PENJUALAN ORANGE MOJITO

ABSTRAK
Muhammad Haekal Pashya
D-3 Manajemen Pemasaran Warga Negara Berkebutuhan Khusus
Strategi Dan Hasil Penjualan Orange Mojito

Tugas akhir ini membahas strategi penjualan dan hasil penjualan produk Orange Mojito, yaitu minuman segar berbahan dasar jeruk, daun mint, dan soda. Penelitian ini menggunakan metode deskriptif kualitatif melalui observasi, survei, dan wawancara. Strategi penjualan dilakukan secara langsung di bazar dan melalui media sosial seperti Instagram dan WhatsApp. Hasil penjualan menunjukkan minat konsumen yang cukup tinggi, terutama di kalangan anak muda. Rata-rata penjualan per minggu mencapai Rp112.000. Konsumen menilai rasa, kemasan, dan harga produk sudah sesuai. Namun, masih ada kendala dalam promosi digital dan lokasi penjualan. Penelitian ini menunjukkan bahwa dengan strategi pemasaran yang tepat, produk Orange Mojito memiliki peluang besar untuk berkembang di pasar minuman kekinian.
Kata kunci: Strategi Penjualan, Hasil Penjualan

ABSTRACT
Muhammad Haekal Pashya
D-3 Marketing Management of Citizens with Special Needs
Orange Mojito Sales Strategy and Results

This final project discusses the sales strategy and results of Orange Mojito, a refreshing drink made from orange, mint, and soda. The study used a qualitative descriptive method through observation, surveys, and interviews. Sales strategies were applied through direct selling at bazaars and via sosial media platforms like Instagram and WhatsApp. The results show high consumer interest, especially among young people. The average weekly revenue was Rp112,000. Consumers were satisfied with the taste, packaging, and price. However, there were challenges in digital promotion and choosing effective sales locations. This study shows that with the right marketing strategy, Orange Mojito has great potential to grow in the modern beverage market.
Keywords: Sales Strategy, Sales Results