Report of Internship: Translation of MoU Text Between Cano Creative Agency & KOL Trio Reog

This report presents the findings from an internship at Cano Creative & Co., focusing on Key Opinion Leader (KOL) management and document translation. The internship aimed to develop practical skills in KOL management and translation within the context of digital marketing. The intern was involved in various tasks, including KOL research, drafting MoUs, and coordinating between clients and KOLs. Translation tasks included applying techniques such as literal translation, transposition, and adaptation, with an emphasis on accuracy and business context relevance. Challenges were faced regarding terminology differences between source and target languages, as well as sentence structure complexities. To address these issues, strategies such as literature research, the use of translation software, and effective time management were employed. The internship results highlight the importance of understanding business context in the translation process and the role of KOLs in digital marketing campaigns. Engagement in KOL management provided valuable insights into the dynamics of social media marketing.