ISLAMIC INSURANCE PRODUCTS AWARENESS AMONG TEENAGERS IN INDONESIA

Indonesia has the largest Muslim population, which has a thriving Islamic finance
sector. One of the key players in this sector is Islamic insurance among teenagers. The purpose
of this study aims to investigate the factors that influence Islamic insurance product awareness
among teenagers in Indonesia. The factors in the study namely; financial behavior, financial
literacy, insurance literacy, religious beliefs and financial attitude. A quantitative technique was
carried out using online questionnaires through the use of 130 surveys which were distributed
using the random sampling method to teenagers in Indonesia. The data is analysed using IBM
SPSS software version 26. The findings revealed that financial behavior, financial literacy,
insurance literacy, religious beliefs and financial attitude had positive statistically significant
towards Islamic insurance product awareness among teenagers in Indonesia.
Keywords: Islamic insurance, teenagers, financial behavior, product awareness.