ENHANCING TOURIST'S EXPERIENCE IN TOURISM BY DEVELOPING OF AUGMENTED REALITY ON HERITAGE STREET ART

Heritage is something that can be passed from one generation to generation, something that can be conserved or inherited, and something that has historic or cultural value. In this era, digital technology can be a solution in the tourism sector during these days. Since there are no signs directing towards to the heritage street art in Central Market, a smartphone is all that is needed to access the Augmented Reality application for digital tourism, especially in regard to the heritage street art. Using a quantitative data method, researcher collecting data and analyzing numerical data. The main findings that can be obtained from this research is, Augmented Reality can be build using ADDIE methodology, and used for tourist’s who want to enhance their experience in tourism. However, there are lacking of research, promotional technology, and also application that develop the augmented reality to enhance tourism in heritage street art, related to the Central Market of Kuala Lumpur. Therefore this research is to assist the cultural heritage of street art, and also for promoting heritage and cultural street art through Augmented Reality. The result of this project is to create attractive Augmented Reality for tourist’s who want to enhance their experience in tourism industry. As a result, this project provides a tourism experience for tourists especially in heritage street art by using marker-based augmented reality. By providing information related to the building itself, as well as sound, it makes augmented reality interactive. This study shows how this project can help tourists in enhancing the tourism experience, helping tourists to recognize heritage street art around the central market, and also as a promotion for the heritage street art.
Keywords: Augmented Reality, Heritage Street Art, Tourism, Technology