Perancangan Ulang Identitas Visual Pada Brand Skateshop Mlengked

Visual identity plays an important role in a brand, in addition to increasing brand awareness and reaching the target audience, visual identity is also something that can distinguish a brand from other brands so that the role of visual identity plays an important role in giving a distinct impression that can be judged by the target audience, Brand skateshopp Mlengked is a brand that provides skateboard needs from the city of cibinong which was created in 2020, the advantage of the mlengked skateshop brand is that it has a loyal audience because it has customers from several communities in the cibinong area, but the problem faced by the Mlengked Skateshop brand is a visual identity that does not reflect skateboarding lifestyle so that it is difficult for the Mlengked skateshop brand to reach new audiences, the purpose of this research is to redesign the visual identity of the Mlengked skateshop brand in order to increase brand awareness with design methods in the form of observation, questionnaires, and interviews with consumers. Like the brand, it was continued by determining the creative brief for the session on making mindmaps, moodboards, rough and fine sketches as well as the digitization process in determining visual identity in the form of logograms and also applying visual identities to promotional media. The promotional media produced are in the form of social media posts, stickers, and merchandise and also the main media produced is in the form of a Graphic Standard Manual which is a reference in applying visual identity to the Mlengked skateshop brand.

Keywords: Brand, Design, Identitas Visual