ANALYSIS OF TRANSLATION APPLICATION IN DIGITAL MARKETING AT PT BIGTREE TECHNOLOGY INDONESIA.

Field Work Practice (INTERNSHIP) is a crucial component in higher education curricula, particularly for students of the English for Business and Professional Communication Study Program. This program is designed as a bridge between the theoretical knowledge acquired in academic settings and the practical application in real-world professional environments. Through INTERNSHIP, students are given the opportunity to directly experience the dynamics of professional work, hone practical skills, and broaden their perspectives, which will be beneficial for their future careers.
As English increasingly serves as a global language, particularly in the context of business and professional communication, graduates of this study program are expected to excel in their communication skills. These competencies encompass mastery of English in various business scenarios, both verbally and in writing. This demand has become even more relevant in light of technological advancements and globalization, which foster cross-border collaboration.
This Internship report focuses on analyzing the application of translation in digital marketing within PT BigTree Technology Indonesia, reflecting the integration of language skills in a professional context. It highlights the importance of English proficiency in navigating the challenges and opportunities of the global business environment.
PT BigTree Technology Indonesia is a company specializing in digital marketing, with a primary focus on platforms like TikTok and Shopee. The company offers a variety of innovative marketing services, ranging from content marketing strategies to the management of digital campaigns designed to help clients expand their market reach and boost sales.
In its operations, effective business communication plays a pivotal role in building relationships with partners, clients, and audiences across various digital platforms. This highlights the need for precise and professional communication, including the use of translation to cater to diverse target audiences in a global marketplace