THE IMPACT OF VIRTUAL REALITY: ENTEREPRENUAL TRAINING, BIG DATA, SOCIAL MEDIA TECHNOLOGY ON BUSINESS PERFORMANCE.

The purpose of this study is to determine whether the Virtual Reality platform: Entrepreneurial Training, Big Data, and Social Media Technology (SMT) affects business performance. This participants study has selected to certain factors such as genders, ages, position, and educational background which are affected mostly to a business performance. The participants who are given questionnaire in this research are people who have positive experiences with the digital world, especially virtual reality. The research applies quantitative methods where online questionnaires are distributed using Link of google form in Virtual Reality chat and 158 people have responded. Therefore the study uses convenience sampling. Research hypotheses and a conceptual model of the study are developed. Finding shows that virtual reality entrepreneurship training had a positive impact on marketing and business performance meanwhile big data and social media technology (SMT) showed no positive impact. This finding can contribute to the development of entrepreneurial training in improving business performance.