INFLUENCE OF STRATEGIC PLANNING, EMPLOYEE CREATIVITY AND INNOVATION ON BUSINESS PERFORMANCE

Product design is one of the keys to success to business performance. In the manufacture of product design should include planning, creativity and innovation. The purpose of this study is to analyze the factors that determine the business performance of PT. Astra Honda Motor. Showed that marketing creativity predicts better product innovation performance. In fact, innovation is the main symbol of entrepreneurship opportunities and solutions that require experimentation and creativity to invent new products and services or to improve the technical aspects of existing products. The target respondents are owners of Honda brand. The sampling technique used is non-probability sampling and the sampling method used is purposive sampling method. Research hypotheses what planning, cretivity, and innovation has a positive influence on business performance The analysis of quantitative methods focuses on how numerical ratings change. In this method, the researcher can ask questions to get data, data about the topic being studied, then the data is processed and research results are obtained. the research methodology and informs the researcher of the intention to conduct the study.