DETERMINANTS OF IMPULSIVE BUYING ON BUKALAPAKPLATFORMS

E-Commerce is an online sales place that is used for everyday purposes that can be widely recognized by consumers. However, for it to be widely recognized they have to done a specific analysis of the influence that e-commerce have to attracts consumers. Bukalapak is one of the e-commerce from Indonesia that is most popular with consumers and is a place for consumers to make transactions that make them unconsciously make impulsive purchases. The purpose of this study is to analyze the determinants of using Bukalapak e-commerce on consumers' impulsive buying attitudes. Specifically, this study aims to investigate the effectof price, perceived benefits, and online content on buying impulsive behavior among Customers In Jakarta. The research was conducted with a quantitative approach. The data wasobtained through surveys and searches in Jakarta via a Google form relating to online shop users in Indonesia. The method sampled 406 customers in the Jakarta region and used SPSSto analyze the information and determine relationships between variables. There were three types of reasoning: Descriptive, deductive and reliable. Regarding the citation, allrelationships had a statistically significant to improve consumers using Bukalapak app in the Jakarta region. This research helps businesses expand by compassionate their consumers and enabling them to achieve their E-Commerce conclusively.