THE EFFECTS OF INNOVATION ORIENTATION, BRAND POSITIONING, AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE

Business performance is a measure of a company's success in conducting its business. There are elements that determine the results of a business's performance and how these aspects might affect a company. The outcomes of a company's business performance are highly essential because they determine how far a company's performance is in operating its business and what factors impact a company's business performance. The purpose of this study is to examine and identify how innovation orientation, brand positioning, and entrepreneurial orientation affect business performance. This study will be out using quantitative methods. The information will gathered by completing a questionnaire with questions on several elements that influence business performance on Micro, Small, and Medium Enterprises (MSMEs) business in Jakarta and Depok. As a result, this study aims to extend existing research and contribute to a better understanding of the impact of innovation orientation, brand positioning, and entrepreneurial orientation on business performance.