Derterminants of Customer’s Intention to Use Shopee in Jakarta

This study's objective is to identify the characteristics that impact consumer intention to use Shopee in Jakarta by conducting collecting data via gforms . The intention to utilize is the study's dependent variable, while the three independent factors are trust, an orientation toward time savings, and hedonic motivation. Using the convenience sample approach, a total of 385 questionnaires were sent out to residents of East Jakarta through various online platforms (including Whatsapp, Instagram, and Twitter). The Statistical Package for the Social Science, version 27.0 (SPSS). On the basis of the test analysis's findings in Chapter 4, it can be concluded that the three independent factors, namely trust, time-saving orientation, and hedonic incentive, are all significant when combined with the one dependent variable, intention to use. So, the Time Saving Orientation of customers is the primary factor that influences their inclination to use Shopee. In addition, Trust and Hedonic Motivation are the two factors that most influence a customer's inclination to use Shopee in Jakarta. understanding of consumer desire to use Shopee in Jakarta for Small and Medium Enterprises (SMEs) and the Government in order to advance local items in online purchases and advance the economy of the Indonesian state. using privately held resources, such the facilities supplied by Shopee.