DETERMINANTS OF INVESTMENT DECISION AMONG MILLENIAL GENERATION IN JAKARTA

Investment decision is a process of selecting one or more investment alternatives that are considered more profitable than a number of other alternatives. This process includes a risk analysis process to minimize losses that may occur on investment placement. The purpose of this study is to find out what factors influence the Millennial Generation in Jakarta in making investment decisions. Specifically, this study aims to investigate the effect of the influence of locus of control, financial literacy, social influence, technological advances, income among millennial generation in Jakarta. As for the methodology, primary data was collected from a sample of 100 millennials in Jakarta using a survey instrument. The collected data were analyzed using SPSS. The findings reveal that locus of control, financial literacy, and technology advances have a statistically significant positive effect on investment decision making among millennials in Jakarta. This study is also equipped with a discussion, limitations, suggestions, and conclusions.

Keywords: Investment Decision, Locus of Control, Financial Literacy, Social Influence, Technology Advances, Income