FACTORS CONTINUING INTENTION OF CONSUMERS IN USING THE GRAB APPLICATION

Currently, the grab application can help make it easier for people to meet their needs and take them to their destination. In today's era, digital footprints are getting bigger and bigger. Likewise with Grab, it is growing and providing many features that can be used according to the needs of its users. The purpose of this study is to determine the factors that influence the customer's intention to continue using the grab application in the Bekasi area. In particular, this study aims to ascertain how views on social influence, perceived ease of use, facilitating conditions with the intention of continuing the use of the grab application. As for the methodology, primary data will collected from a sample of 406 customers in the Bekasi area the data will analyzed using SPSS to determine the relationship between variables. In this research it is hoped that it will help the company to increase consumer satisfaction and intention to continue using the services of the grab application
Keywords: System application service, social influence, preceived ease of use, facilitating conditions, consumer trust.